The creation of editorial content belongs to short-term consulting offers and Transmit action leverage. As a solution provider, we support your needs to stay at the forefront of innovative textile topics, to highlight your customers’ actuality (exhibitors, suppliers or brands), to support your customers’ issues and suggest research directions to your readers. To achieve this, we regularly carry out cultural press reviews and intuitive listening, this is the art of the Cultural broker. Then, we are there to call on the right experts by offering up-to-date editorial content and interview solutions, accurate in technical terms, with business expertise to suggest international communication understandable by all the supply chain. Dealing with responsible fashion news, virtuous systems of eco-responsible textile and fashion production, lingerie, beachwear, outdoor and action sport trends, we have included editorial lines that anticipate the news of sustainable sourcing for brands.. Every year, we publish a sustainable and innovative sourcing report that deals with a current textile topic and lists the suppliers to follow. We covered Bio-based solutions, circularity and regenerative sourcing. Our role is also about tracking SEO applications and using artificial intelligence to stay up to date with search systems instead of disproving them. We can use AI to test system limits and verify previously published content while still providing professional nuance and industry expertise.
The creation of expert content requires understanding, knowing and anticipating the functioning of the textile value chain with a passion for the textile industry. To think and to write the topics, we use all our connections, professional networks and partners, as well as our work as an observer at the UN, the framework of the Bcorp ™ Bleader consulting. Thus we can provide content in preview and benefit our network of a media exhibition in the textile sector.
“Aude embraced immediately her role of panelist moderator from the beginning with commitment and with the enthusiasm needed to coordinate and involve all of the speakers. Her knowledge and passion were evident which made the conversation pleasant.”
Jacqueline Liger, VP of marketing, South Europe & North Africa at Lectra. About table ronde of Textile Genesis France launching event.
international fabric fairs
For international fabric fairs such as Première Vision Paris, we offer editorials and productions of round tables and conferences dealing with sustainable textiles and innovations related to legislation (CSRD, AGEC, climate and resilience law, double materiality, duty of vigilance, non-financial accounting). For the round tables, we write the pitch and organize the preparatory interviews before proposing a series of questions and visual elements that support the on-site performance.
For fashion schools like ESMOD Paris, we work with final year students to give them a vision of the themes of their future professions. Then we provide conférences and workshops to the students about Circularity, Eco Design… Another example is the leading outdoor sports fair Ispo Munich which gives us the floor to talk about sustainable sourcing strategy for outdoor sports and action sports.
For Business to business and business to consumer digital press such as The Goods Goods, we also carry out interviews with fashion industry players and ambassadors of eco-responsible brands. Finally, to participate in the transformation and redistribution, our founder is a volunteer speaker for the Waves of Change Biarritz coalition and accompanies teams of volunteers on textile topics.
Conferences and text writing are offered in French or English,on site or remotely